ZeroTier

The brief

ZeroTier builds peer-to-peer, multi-cloud mesh networking for a highly technical audience. It needed a modern, responsive marketing site that explained the product clearly, presented its plans and pricing, and that its own team could keep up to date without engineering help.

My role

Creative direction, UX and UI design, and front-end development, from research through to launch. Tools: Figma, Adobe Illustrator, React, Gatsby and Contentful.

Approach

• Research first: analysed ZeroTier’s brand, competitors and audience to set a direction that fit a tech-forward company.
• Clear paths: simplified the navigation and page structure so visitors move naturally from product to pricing to sign-up.
• Pricing that compares: a plan layout that makes the differences between tiers easy to scan.
• Content the team owns: a Contentful content model, including a custom blog, so marketing can publish without developers.
• Built for speed: React and Gatsby for a fast, maintainable static site.

Outcome

The site launched to positive feedback from both the client and its users, and gave ZeroTier a digital presence that matches its position in networking technology. Designing and building it myself kept design intent intact all the way to production.