European VOD Coalition

The brief

Netflix’s European Communications Director asked me to rework the logo and website of The European VOD Coalition, whose members include Netflix, Disney, Sky, Paramount, Warner Bros. Discovery, NBCUniversal, Starz and Sooner. The coalition needed one credible identity and a site that clearly communicates its mission to European policymakers.

My role

Brand identity designer and web designer. I led stakeholder workshops, designed the identity, and designed and built the website.

Approach

• Stakeholder analysis: reviewed each member’s brand to find shared values and themes.
• Collaborative workshops: gathered input from representatives of each company, so the identity had buy-in across the coalition.
• Unity without favourites: a mark and visual language that conveys collective strength while respecting each member brand.
• Built for policymakers: a responsive, accessible site focused on the coalition’s mission, positions and initiatives.

Outcome

The new identity and website launched to positive feedback from members and strengthened the coalition’s presence in European policy discussions. It is a good example of aligning many senior stakeholders from very different companies behind a single design direction.