Switching Gears for Net Zero

The brief

Flint Global, an international policy consultancy, asked me to create the identity and website for a new alliance of Mitsubishi Electric, Siemens, Toshiba, Nuventura and Schneider Electric. The alliance needed to communicate its energy policy positions on F-gas and natural-gas technologies to EU regulators.

My role

Brand strategy facilitation, corporate identity, brand guidelines, UX and web design, and CMS setup.

Approach

• Discovery: brand workshops and stakeholder interviews to define the alliance’s values, mission and positioning.
• A neutral identity: logos, colour and visual elements that represent the alliance without favouring any one of five corporate brands.
• Typography and guidelines: a type suite and brand guidelines to keep every communication consistent.
• Prototype-led website: UX wireframes and Figma prototypes for a site that serves as a hub for policy information, with Ghost as an easy-to-run CMS.

Outcome

The identity and website launched with strong stakeholder satisfaction, and the alliance keeps coming back for new design materials, a lasting relationship built on a complex, multi-stakeholder project.