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Apple Stayed True to Its Brand

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Demo Author

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Rows of concrete blocks reflected in still water under a cloudy sky

Let's talk about brand for a second. While I'm not surprised by this at all. Apple deserves some credit for holding to their values in these weird times we're living in. While fortune 500 companies line up to undo 70 years of progress on social justice. Apple stayed true to their brand. THAT is what brand identity is all about. It's not just design, typography, iconography, tone of voice, etc. It's something real that you can feel. Trust.

https://lnkd.in/dx7aywPU

#Apple #BrandIdentity #BusinessEthics #Trust #AuthenticBranding